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STRATEGIC MARKETING | LEAD GENERATION | CONTENT CREATION 

Brown & Brown, Inc. is a publicly-traded insurance brokerage firm based in Daytona Beach, Florida. The company operates in the United States, with offices in over 300 locations across the globe. Brown & Brown is known for its customer-focused approach, which is designed to help clients identify and manage risks effectively. The company has been named one of the "World's Most Ethical Companies" by the Ethisphere Institute for 12 consecutive years.

At Brown & Brown, Inc., I leveraged the company's reputation as a national leader in the insurance industry to attract new acquisition prospects. Through targeted advertising, industry publications, and content marketing, I developed and executed integrated campaigns that reached prospects across the country and built internal capacity and developed systems to streamline efficiencies.

To scale our acquisition pipeline strategy, I focused on building out the CRM and streamlining our lead management processes. By leveraging data and analytics, I was able to develop a visual data platform to support executive leadership across 105 strategic locations to identify and qualify acquisition opportunities, directly resulting in $4.8 million in acquired revenue within eight months.

Additionally, I developed materials and led trainings for key leadership on strategic messaging and communications practices, which increased organizational capacity and allowed for more effective campaigns. I also spearheaded the department Sharepoint system migration and led an internal training series to ensure the team was equipped with the necessary tools to succeed on this new platform.

Overall, my work with Brown & Brown, Inc. highlights my ability to create and execute integrated marketing campaigns that build brand reputation and drive business growth.