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EVENT PRODUCTION | SOCIAL MEDIA | PRESS RELATIONS

As the lead event producer and social media manager for the Portland Mercado, I spearheaded the marketing and event production for one of Portland's most iconic food markets. With an audience of over 35k, I directed the creative direction and execution of the market's social media presence, website management, and graphic design for events. In 2022, we produced 15 events in our first year back from COVID, ranging from cultural celebrations, to food festivals, engaging a diverse audience from across the city.

Additionally, I worked closely with over 65 different vendors, providing support in event promotion and vendor development. I also facilitated the booking of over 20 artists, elevating the market's atmosphere and overall experience for visitors.

My role in managing the Portland Mercado's social media platforms helped to establish and maintain the market's reputation as a vibrant community hub and go-to destination for authentic Latin American cuisine in Portland. Through my efforts, the market experienced a 23% increase in overall social media engagement, expanding our reach to new audiences and building stronger relationships with existing customers.