.

BRAND DEVELOPMENT | CONTENT CREATION | MARKETING STRATEGY

I conducted extensive audience research to identify the target market and understand their preferences, interests, and behaviors. Using this information, I created content that resonated with the audience and highlighted the unique value proposition of MEND.

Additionally, I led the development of the website, overseeing the design and content creation to ensure that it aligned with the organization's values and mission. I also managed social media channels, utilizing creative direction and execution to create engaging content that increased audience engagement.

At MEND, I worked on developing and executing brand development, content creation, and marketing strategies to increase the company's reach and impact. As an affiliate marketing partner for select retailers, MEND shared upcycled and zero waste designs from makers around the globe, aiming to reduce the environmental impact of the fashion industry.