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Mass Casitas is a groundbreaking housing initiative developed by Hacienda CDC to address the affordable housing crisis in Oregon. As a key member of the Mass Casitas team, I played a crucial role in the program's success by developing and implemented an ongoing brand identity and marketing strategy to promote the work, deepen the storytelling, and increase the impact of this unique program through video production and creative storytelling, as well as securing press mentions in local media outlets and endorsements from local and state electeds.

PRESS RELATIONS | BRAND STRATEGY | STORYTELLING
Associated Press | Oregon pins hopes on mass timber to boost housing, jobs
Oregon Business Journal | Governor Kotek Celebrates Speed of Mass Timber Modular Housing Pilot Project

As the program continued to evolve, I took on a more comprehensive role in developing and executing an integrated marketing strategy. This strategy included the use of video production to tell the stories of the people who were impacted by the Mass Casitas program. I worked closely with a team of videographers and editors to create videos that showcased the positive impact of the program on the lives of its residents. These videos were shared on social media and used in presentations to key stakeholders, further building support for the program.
Portland Tribune | Kotek praises prototype affordable mass timber modular homes

In addition to video production, my work also involved developing creative storytelling strategies to showcase the program's success. I crafted program messaging and narratives that highlighted the personal journeys of Mass Casitas residents, creating emotional connections with audiences and illustrating the program's impact through the organization's website, as well as in press releases and media interviews leading to increased engagement and support.
Hacienda CDC | “Mass Casitas” offer new model for easing state’s housing crisis

Overall, my work on the Mass Casitas project is a testament to my expertise in integrated marketing, video production, creative storytelling, and media relations. By crafting effective messaging, developing creative marketing campaigns, producing compelling storytelling videos, and securing press mentions, I helped Hacienda CDC secure initial funding for this innovative housing initiative, promote its ongoing success, and raise awareness of its mission.