.

MARKET RESEARCH | BRAND DEVELOPMENT | COPYWRITING

Through a collaborative process with Adrian, I developed a brand voice that was both authentic to his artistic style and engaging to his audience. I crafted copy that not only described his cross-disciplinary work, but also told a compelling story about his journey in a way that deepens his connection with his audience. By integrating Adrian's story into the website's copy and combining the diverse facets of his work into one cohesive brand identity, we were able to establish a strong and brand and differentiate him from his competitors.

I worked closely with the design team to ensure that the visuals complemented the copy, creating a cohesive user experience. By incorporating Adrian's unique style into the design elements, we were able to create a website that not only looked beautiful but also reinforced his brand identity.

Overall, the Adrian Pottinger website is a testament to my expertise in integrated communications. Through effective story, strategy, and design, I was able to help Adrian establish a strong brand identity and connect with his audience on a deeper level and propel his business forward.